Dentistry – Awareness And Promotion Of Clinics

In the age of the internet and when most of the people have started reading online news as compared to newspapers, online advertising and marketing is become need of the hour. Be it any business, online promotions have already become an integral part of any advertising marketing strategy or budget. We all know that online marketing provides a great opportunity because of its reach. Off course there is a catch, it has to be done properly enough to cut above the clutter and increase visibility. But all said and done it is important for you to take the leap from offline to online marketing even if you are a SME.

So, how to go about it. Is it as simple as hiring a digital marketing company for the business or starting by doing it all by yourself. To begin with, you simply need to make your name there on the internet. Digital marketing offers you Search engine optimization, social media optimization and search engine marketing as well as social media marketing options.

Your own address – Yes, having an URL of your own is the primary requirement. With your own online address marketing is easier and faster.

On-page optimization – Ensure that your website is optimized so that it does show up in organic search engine rankings. You may take help from the web designers for the same. Be it keywords or meta tags or blogs, responsive website, site loading speed or page speed ensure everything is done so as to help your online marketing efforts work to the fullest.

Search Engine Optimization – The best way to increase visibility using SEO is to write two blogs a week to start week around dentistry. Within a period of six months you will see the magic working. Your blogs will start ranking on the first page thus increasing visibility.

Social Media connect – Social media sites are your gateway to a plethora or rather a sea of possibilities when it comes to potential customers. Create a presence on the social media platforms and try social media marketing once in a while to boost up your efforts. If you are a hit on social media, you’re sure to increase visibility and footfalls.

If done properly online marketing can work wonders for your business. As against traditional advertising and marketing methods that could cost you a bomb, online marketing could help your dentistry business sky rocket with word of mouth as well.

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A Sneak Peek Into Dental Industry Trends Of 2019

Technology is revolutionizing the way we live our lives and it is more or less transformed every walk of life. The dental ecosystem is not left behind either and is riding the technology transformation wave. Innovations have brought about a progressive change in dentistry as upgrading to a more sophisticated system has help dentists provide better services and save big bucks as well on a long run. Be it state of the art dental equipment or software for patient care management, today the dental ecosystem has it all. Let’s look into some of the dental innovations over the period of time that have been able to simplify the dental practices and benefit.

Dental Industry Trends Of 2019

Patient Tracking and Automation – This is the age of simplification and speed and ERP’s do just that. ERP’s are enabling every area and dentistry is also one of them. With ERP available for tracking and management of patients, its becomes quite easy for dentists to keep a track of their patients course of treatment, send regular alerts, schedule appointments, create and manage patient portal, data collection and storage , to name a few.

Laser Dentistry – Laser dentistry is an innovation that has helped the dental procedures like dental surgeries go simpler and easier. It reduces the need for sutures, laser sterilizing decreases the risk of infection, elimination of use of anesthesia, loss of blood is also very less compared to conventional methods of surgery.

Artificial Intelligence & Robot Dentists – The year 2019 has brought some very good news to the field of dentistry, with the introduction of robot dentists. These robots are capable of performing dental procedures accurately and with minimally invasive methods. Presently, it’s just the beginning of a golden era for dentistry but with times to come these robots will be able to perform more invasive dental procedures too.

Group Practices – Gone are the days when individual dental practices were a trend. The new school is all about group practices. This not only helps save a lot of money but also helps providing effective and timely treatment to the patients. Practicing in groups with other dentists even helps in practicing post retirement and provides scope for dentists, surgeons, orthodontics as well as endodontists and more.

Having said that, upgrading definitely blows a hole in your pocket on an immediate basis, so initially you might need to have financial assistance. But, nevertheless on a long run it will give you more bang for your buck definitely.

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Wisdom Teeth – All You Need To Know About The Third And The Last Molars

Known to be the last of the permanent teeth that erupt on side of the upper and lower jaws, the process of eruption can be a problem many a times because there is very little room left to accommodate these molars. As a result most of the times these teeth erupt either partially or in a crooked form. There is therefore a possibility of these teeth getting impacted is high further resulting into tenderness and swelling of the areas around them.

Wisdom Teeth

As per the American Dental Association it is better that teenagers of 16-19 years age evaluate their wisdom teeth for if there is a need to remove them. Once you visit your dentist, he/she will carry out the routine diagnosis for the same. If there’s a need for uprooting the molar, he/she will recommend the removal of the impacted teeth. This will include either the use of local or general anesthesia or IV sedation. In order to limit the bleeding caused due to the extraction the doctor will ask you to bite on a soft gauze piece for over 30 to 45 minutes.

The procedure is also a simple one, wherein the Surgeon puts an incision into the gums incase the impacted teeth is imbedded in the bone and will remove it in sections so that he is able to save as much bone as possible. The side effect includes a probable swelling that would go away within a few days. If the swelling, pain, fever or bleeding continuous consult the doctor on an immediate basis.

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One of the complications that could occur and is rare is dry socket. Normally, after the tooth extraction, a blood clot forms in the tooth socket and helps the area to heal. In rare cases dry socket occurs wherein the blood clot breaks down exposing the nerves as well as the bone of the tooth. It is a highly painful condition and needs medical attention on an immediate basis.

The dentist primarily rinses the affected area, removes debris around it if any and then dresses it up in order to reduce the pain and protect it from further damage. Additionally, he/she might prescribe painkillers to pain relief and prevent infection. The condition takes around 10 days to heal with proper medical care and rest.

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Thumsucking And Pacifier – How It Affects The Teeth Of Infants And Children

A natural reflex in infants and growing toddlers, thumb sucking or pacifying themselves with objects is very common. The reason cited around the same is that the little ones feel happy and secure as well. Apparently, it helps them know the world better and many times it helps to soothe themselves and fall asleep.

Thumb sucking can be considered a problem for the teeth of the child only if the intensity is too high. Even pacifiers have the same effect on children as thumb sucking, based on the frequency of using them. Also, if kids only use the pacifier or thumb to rest it in the mouth, it does not have any harm but if they suck the thumb or pacifier too vigorously, it does affect your teeth for sure.

Thumsucking And Pacifier

The thumb sucking or using pacifiers continuous for upto four years of age generally. Children who suck their thumb aggressively do tend to affect the primary teeth and hence it’s important to take steps when you find that your child is into thumb-sucking or pacifying continuously. It is also known that once the permanent teeth are in place, thumb sucking or pacifying can cause To help your child give up the habit you may do your bit by doing the following –

  1. Make them feel comfortable and secure

  2. Explain your child, if he/she can understand about the disadvantages of thumb sucking / pacifying

  3. Try to use different methods for getting rid of the habit

  4. Whenever you find your child not sucking, appreciate it

  5. Even trying to put a bandage around the thumb is a good idea

If problems persist even after trying, then it is advisable to consult a dentist or pediatrician. They will help you with medication that tastes bitter or with some thumb coater.

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Thumb sucking or using pacifiers is a very common problem that infants and toddlers face in their early years. Nevertheless, it is not a problem that has no solution, so try working it out with kids at home through some tried and tested ways or else coordinate with your pediatrician or dentist and you’ll find a way out.

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Charcoal in Toothpaste – Is The Past Coming to the Future?

In ancient India, charcoal has been used for cleaning teeth and this is not myth. But, recently there has been a lot of speculation around the use of charcoal in toothpastes. You are watching ads of toothpastes that mention the use of charcoal in them. Even bloggers and influencers on the internet are all gaga about charcoal being a natural alternative to peroxide when it comes to teeth whitening. Let’s know more about this charcoal ingredient and its role in whitening our teeth.
Apparently, this ingredients called charcoal is either the residue of coconut shells, coal, olive pits, saw dust, petroleum cake, peat or bone char. This charcoal does have the abilities to absorb impurities as well as dust. It finds its use in a lot of water filtration systems only because of this ability besides treatment of food poisoning and drug overdoses.

Charcoal in Toothpaste

So, is using charcoal in toothpastes apparently a good idea? Dentists do differ in their opinion a bit here. Dentists say that using charcoal is okay if it is used in form of a fine powder and once a month because it is abrasive in nature. Also, as per them, it’s better to consult a dentist before starting the use of it. a cosmetic dentist has even gone to say that charcoal can cause more harm to your teeth than good. So, he advises people to not just blindly follow the fads and trends but use stuff that is proven.

Extensive use of charcoal can erode your enamel, and it won’t be coming back once it gets removed. For many who arent aware, the fact of the matter is that even today the american dental association does not approve of charcoal. Last year itself the journal of american dental association did conclude that

“insufficient clinical and laboratory data to substantiate the safety and efficacy claims of charcoal and charcoal-based dentifrices.”

So, just don’t jump into the charcoal for teeth bandwagon. look before you leap.

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Brushing Teeth Before or After Breakfast – The Right Way

Many people debate on brushing teeth before or after breakfast, just like people who debate the idea of taking shower in the morning or night and which one is better. Brushing teeth before breakfast is about get away with the bad breadth and the bacteria that are the cause behind it. If you brush after breakfast, you clean up the developing bacteria as well as the particles that are stuck inside.

Brushing Teeth Before or After Breakfast

Apparently, let’s understand how the process inside the mouth works. The bacteria are active when there is less saliva in the mouth. This is during the night time. In the day time as the mouth is able to make enough saliva the bacteria’s are not able to do much of a damage. The percentage production in the day time is 80-90 % compared to 10-15 % in the day time.
Saliva plays a critical role in bacteria in maintain your teeth as well as gums. Also one of the most harmful ingredient is sugar. It encourages the growth of bacteria in mouth and hence eating sweet at night is not a good idea. If possible limit your sugar intake in the evenings so that you restrict the bacteria growth as well. Bacteria feeds on sugar and growth causing tooth decay eventually.

Now considering the question about what is better, brushing before or after breakfast, experts say that is entirely an individual’s choice. If you feel that you can’t take the bad breath then brush your teeth before breakfast and if you feel you are not smelling bad and brushing after breakfast makes you feel clean and fresh, do that. Only point to remember is that if you are going to eat an acidic breakfast like pineapple juice or lemonade for that matter then a better idea will be to brush after breakfast after waiting for some-time. This will give time to your surface enamel to stabilise and this can be done when you eat food while drinking thus causing stability. When you vomit is when the strongest acid gets into your mouth and hence it is advisable to take some tooth paste and apply it on the teeth.

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The idea is to keep bacteria in the mouth at bay by brushing teeth atleast couple of times during the day and avoid intake of sugar more so during the night time as you know how it can boost the growth of bacteria.

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Dentists Dying of Lung Disease. But Why?

While there have been numerous cases of people dying from lung disease or Idiopathic Pulmonary Fibrosis (IPF), but a 15 year old clinic in Virginia has come up with a new revelation. As per its report of Virginia clinic over a period of 15 years said that eight of them were dentists and one of them was a dental technician of the 9 cases reported. The median survival rate was 3 to 5 years after the diagnosis of the conditions and the 7 patients of the 9 diagnosed were dead already. Even the CDC(Centers for Disease Control and Prevention) has mentioned that the chances of dentists getting the condition was 23 times higher than others. But, the investigation did not provide any results on the reason behind same.

IPF leads to lung scarring and is a result of some kind of environmental poisoning. The process however can be slowed down but the existing scar tissue cannot be removed. Over a period of time the lungs are not able to get oxygen to heart and brain organs. The reason behind Dentists being affected the most is that dentists come in contact with toxic substances like silica, alginate, polyvinyl siloxane etc., in their offices and this working exposure to materials and their bi-products cause damage to the body on inhaling.

An example includes that a dentist had the lung condition but reported that he never smoked. He also added that he also did not wear the Health certified respiratory mask during his practice duration of 40 years as well. This respiratory condition does not have a cure but what you can do is take measures to prevent it. Even people who work under conditions that are exposed to dust particles are at the risk of getting this condition.

“More work has to be done before we can make any conclusions about the risk dentists or other personal have. coming to conclusions of any kind”, said Randall Nett, the lead author of this study and medical officer at the US Public health Service.
While the report is a good one, today dentists are far more careful and the risk of developing lung disease is likely lower. The these days even the polishing work done by the dentist is very less compared to earlier as they are dependant on external laboratories as well for the same. Many are understanding the importance of this and even installing devices that can trace the harmful vapors at places with long term exposure.

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All You Need to Know About Tooth Whitening

India is a dental tourism destination and people from around the world visit India to get dental treatment done at inexpensive prices. Whitening is one such form of dental treatment which is available in India and that too at much cheaper prices as compared to countries like dubai, USA and other countries. With state of the art facilities in terms of technology as well as qualified and expert dental professionals India has already topped the list of countries offering one stop dental health solutions. The cost benefit to people choosing India for their dental needs.

There are primarily to main types of teeth whitening procedures in India. The first is the in office procedure carried out by a cosmetic dentist with the help of laser or gel of professional grade, high in carbamide peroxide or hydrogen peroxide concentration.

The need for tooth whitening
Teeth are an important part of your personality and you smile lights up your personality completely. Hence, it’s obvious to be conscious about your smile. But,

Over the years the outer layer of the teeth known as the enamel gets stained or yellow due to a number of reasons like addiction to tobacco, drinking beverages like coffee, cola, red wine or tea (dark colored ones) regularly. Even carelessness around dental care also results in staining of teeth.

A variety of alternatives are available with tooth whitening. Right from simple take home kits to using veneers for removal of the traditional bleaching methods. Here’s a look through the various choices around teeth whitening for you.

Try at home Kits – These are simple readymade kits for whitening. There are very much similar to over the counter type of kits but the concentration levels of bleach are much more generally. This procedure can cost around INR 4K – 7K in India.

Boost – this is a type of teeth whitening procedure wherein hydrogen peroxide based power bleaching gel is used for stain removal, without the use of any special light. It does not take a long time and you are done within 40 minutes at the dentists clinic. The cost of chemical or boost whitening is India ranges from INR 5K to INR 15K.

Zoom Teeth Whitening – It costs around INR 12K – INR 15 K and the procedure is similar to boost wherein hydrogen peroxide gel is used. Only that a special lamp is used together with the gel in order to whiten the teeth. It is a 45 minute procedure.

Laser Teeth whitening – It is also an effective method of teeth whitening and has the ability to remove stains fast. It is so effective that as per the American Academy of Cosmetic Dentistry, laser whitening can whiten your teeth by as much as 10 shades.

Well, to put that gorgeous smile on your face and enhance your looks teeth whitening is what is needed. You may choose one as per you requirements and brighten up your smile.

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5 Dental Problems for People Above 50 Years of Age

Teeth problems are caused throughout the lifetime but after 50 its starts going southwards. Tooth issues are generally very painful issues and precaution for prevention is always a good idea. Also, 50 plus is an age when everything other than health is secondary. So, let us run through some of the tooth problems that commonly occur in the 50’s and care to be taken in order to avoid the same.

Dry Mouth
Dry mouth is often a result of medications. As people grow older, the number of medications also increase hence resulting into dry mouth problems. Sometimes it could occur due to an accidental blow to the head or smoking addictions due to damage to salivary glands. The symptoms of dry mouth include dry throat, issues swallowing, dry and cracked lips. It may also cause bad breadth and trouble with swallowing food.

Care – Sipping water throughout the day for stimulating saliva production is a good remedy for dry mouth. Alternatively, you may also sugar free xylitol chewing gum or candy. Over the counter formulations are also available and could on the advice and prescription of your Dentist.

Tooth Decay
While many of us may presume that cavities are only a problem of the sunny days, apparently we’re not aware enough. Cavities can occur even after 50 years. The roots of your teeth turn softer as well as are even more exposed once you cross the golden jubilee mark. So, they are more prone to tooth decay not only on the surface of the teeth but also affect the root and over old fillings.

Care – Flouride is a simple solution to the problem called cavities. Be it children or adults, is works alike for both and is known to be one of the top 10 dental health measures. In India people do not drink fluorinated water, like Americans do. Hence, it is advisable that you do a fluoride rinse after brushing daily. Alternatively, you may also ask your dentist to prescribe you some flouride prescription gel.

Gingivitis/ Gum Disease
Gingivitis is a first stage of gum disease and needs and needs early intervention or it can progress further into bone loss and eventually loss of teeth. The symptoms of gum disease include red and swollen gums that bleed easily.

Care – Follow your routine teeth care and visit your dentists regularly for oral check-up and cleaning.

Tooth Crowding
As per the X-president of American association of Orthodontists, our teeth shift as we age. This makes it difficult to clean the teeth increasing the risk of tooth decay. Additionally, it also increases the risk of periodontal disease that could lead to a loss of teeth.

Care – Meet your dentist to find out if your teeth have actually shifted. The dentist may suggest refitting them with a spacer, retainer or braces as well. It is advisable to do a regular visit to your dentist to check on the shifting part and even regular cleaning.

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Oral Cancer
Oral cancer is ranks in the top three cancers in India as per a research paper published in Journal of Cancer Epidemiology in 2012. As you age the risk of oral cancer only increases. The people who are addicted to smoking and drinking often are at a greater risk of the same. The discovery of Human Papilloma virus has also added to the cause of oral cancer.

Care – Mortality rate for those suffering from oral cancer is very low. If detected at an early stage then the survival rate is upto 5 years or so. Hence, it’s advisable to do a checkup for oral cancer regularly.

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Medical Insurances may soon cover Dental Treatments Amongst Others

With the objective of providing inclusive healthcare to patients, the Insurance and Regulatory Authority of India (IRDAI) has eliminated almost 10 items from the list of procedures under optional cover. These include Dental Treatment besides Psychiatric, stem cell and infertility treatment. IRDAI on Monday said that it has partially modified guidelines of health insurance standardisation and removed a few items from the list of items that come under optional cover offered by insurers.

Dental Treatment - Dental Insurance

Even though there are umpteen private medical insurance providers, a major chunk of the population opts for government funded schemes. The claim ratio is the factor that impact the choice of insurance. While for private insurance companies the claim ratio is only 67%, for public insurance companies its 120%. Most of the private insurance companies cover people in the urban region of the country and almost 89% are public insurance companies. The people have to pay heavy premiums for all of their policies including individual ones expect for family floater due to the higher coverage share these companies have to offer.

The treatment includes one that does not need hospitalisation but is common amongst people like infertility treatment, sub fertility treatment, hormone replacement therapy, obesity treatment, assisted conception procedures, stem cell implantation, and treatment of sexually transmitted conditions like, retro virus, HIV or AIDS, other than the ones mentioned above. As per IRDAI list there are 199 items lists under optional cover by insurance providers. These also include a list of medical accessories like x-ray films, slings, bandages, baby products and even internet facility to name a few. At times, they are offered at an additional premium while they are excluded from the standard health plan.

Furthermore, as per the national health profile 2018, created by central bureau of Health Intelligence, around just about 35% of the people of the country who opt for health insurance. As per a report from WHO, 70% of the people in India paid the health expenses from their own pockets.

Well, IRDAI is in the process of streamlining the standard health care insurance package inclusions with an objective of providing the common man, a more inclusive healthcare package that suits their pocket and covers the common conditions as well.

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